On the theme of customer support and making it better, here is your chance to be innovative!

Let's put together a list of the best suggestions that Apple could introduce to make customer support better for the customer. Let's get creative. Don't worry too much about practicalities. Just focus on new practices that would make us more satisfied about the whole support process. Let's aim for a "top five".

Post your suggestion in the comments below or email to me at blogger.masked@gmail.com

What I'm interested in are the things that remove your frustration from the support process. Increase satisfaction. Change the rules and move the art of customer support onto the next level.

Here's an example to get started:

Make the support experience more consistent. A simple to use rating system (think 2 or 3 clicks) that allows you to rate every service experience, the support rep and outcome. This would give you the ability to compare individual support reps, Genus Bars, AppleCare or channel support organizations and choose the most highly rated. The business can improve consistency through targeted training and incentive. Individual service locations and reps can benchmark their performance against their peers. Everyone has a stake in getting it right.

Remember, it's not about why something can't be done. It's about how something complex might be done better. Here's a chance to use your creativity to help make all customer support better.