"The Masked Blogger’s avowed purpose is to start a conversation about what Apple could be doing to communicate better with its customers. She’s asking the right questions, and some of the answers are useful. It therefore doesn’t matter whether the blog is genuine, because Apple is reading it. Whether they read it to see how their PR experiment works out, or to try to identify their rogue employee, the conversation about conversation is taking place – and Apple, volente o nolente, is listening."
"Well, let me tell you. A more open communications culture would benefit Apple not by allowing customers to learn more about the company, but by allowing the company to learn from the customers."
"Fortunately, there are worse things than losing confidence. Gadgets are tools, sometimes they're not as good as they could be, yeah it's frustrating. But you cope with it. My MacBook is fine after its surgery, which was inconvenient but pretty much forgotten now."